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            What is Social Commerce and How Brands can Succeed at it

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            Latest

            ERP vs. WMS: What’s the Difference?
            Blogs

            ERP vs. WMS: What’s the Difference?

            The global supply chain software market is expected to showcase an annual growth rate of 4.14%, leading to a market volume of US$ 24.58bn by 2029 [1]. To cope with this growth, building a solid operational framework is crucial for efficient warehouse management. To optimize warehouse operations and enhance supply chain efficiency, many 3PLs and retail brands in e-commerce have turned to software solutions. The right technology can empower organizations to improve customer experiences and drive business growth. As different companies have varying needs and goals, it’s important to leverage […]
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            Examples of Penetration Pricing: Effective Strategies for Entering an E-commerce Marketplace
            Blogs

            Examples of Penetration Pricing: Effective Strategies for Entering an E-commerce Marketplace

            Across e-commerce marketplaces, it has become increasingly challenging for brands to stand out. Modern customers have countless options at their disposal, making it imperative for brands to differentiate themselves from competitors. Price, for instance, can be a highly effective tool to drive demand and influence user behavior. 83% [1] of consumers admit to comparing prices on various sites before making a final purchase decision. Implementing the right pricing can help brands properly convey value, fulfill consumer needs, and ultimately drive profitability [2]. A powerful pricing strategy to consider is penetration […]
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            9 Warehouse Management Challenges and How to Overcome Them
            Blogs

            9 Warehouse Management Challenges and How to Overcome Them

            Global e-commerce sales are exceeding US$6.3 trillion this year [1] alone. This figure is poised to see an even steeper uptick in the coming years, intensifying the need for third-party logistics (3PLs) providers with warehouses to manage inventory for brands, retailers, and distributors. As warehouse operations are a critical component [2] of the supply chain, inefficiencies can have major consequences such as disruptions in delivery, compromised safety, and potential financial losses. A 3PL market research report [3] revealed that poor customer service (62%) is the primary cause of failed partnerships, […]
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            What is Social Commerce and How Brands can Succeed at it
            Blogs

            What is Social Commerce and How Brands can Succeed at it

            Social media is influencing consumer buying behavior — so much so that social commerce revenues are forecast to skyrocket, surpassing USD$1 trillion by 2028 [1], up from over USD$570 billion in 2023 [2]. Social commerce refers to the practice of marketing and selling products and services directly through social media platforms. It has recently gained popularity among younger consumers who want a shopping experience that is engaging and beyond a mere business transaction. For brands that are looking to reach new audiences, boost engagement, and build online communities, a social […]
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            What Is Last Mile Delivery and How to Overcome its Challenges
            Blogs

            What Is Last Mile Delivery and How to Overcome its Challenges

            Today’s consumers demand frictionless shopping experiences, placing tremendous pressure on brands to optimize end-to-end operations. From the ease of order placement down to swift and affordable shipping, every stage of the supply chain must be taken into account for a seamless delivery experience. As same-day and next-day delivery become common options for online shopping, brands are expected to provide hassle-free delivery experiences at minimal cost. Without a strong process in place, sluggish delivery processes can lead to unsatisfied customers and poor brand reputation. A key component of a robust delivery […]
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            What Is Last Mile Delivery and How to Overcome its Challenges
            Blogs

            What Is Last Mile Delivery and How to Overcome its Challenges

            Today’s consumers demand frictionless shopping experiences, placing tremendous pressure on brands to optimize end-to-end operations. From the ease of order placement down to swift and affordable shipping, every stage of the supply chain must be taken into account for a seamless delivery experience. As same-day and next-day delivery become common options for online shopping, brands are expected to provide hassle-free delivery experiences at minimal cost. Without a strong process in place, sluggish delivery processes can lead to unsatisfied customers and poor brand reputation. A key component of a robust delivery […]
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            Direct to Consumer (D2C): Meaning, Challenges & Why it May be an Opportunity for Your Brand
            Blogs

            Direct to Consumer (D2C): Meaning, Challenges & Why it May be an Opportunity for Your Brand

            According to Statista [1], the number of consumers worldwide who regularly make direct-to-consumer (D2C) e-commerce purchases from brands has grown significantly in recent years. This showcases the increasing popularity of the Direct to Consumer (D2C) model. Though buying from conventional retailers still holds significant appeal to consumers, better pricing entices shoppers to buy from D2C [2] brands. Other factors drawing consumer attention include free delivery, loyalty programs, and exclusive products [3]. But what is D2C and how does it differ from traditional retail? In a traditional retail model, brands sell […]
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            Exploring Supply Chain Definition and Efficient Supply Chain Management
            Blogs

            Exploring Supply Chain Definition and Efficient Supply Chain Management

            As your business expands and you integrate e-commerce into your operations, you encounter new challenges that require innovative solutions. One major challenge could be with the management of your supply chain. Traditional methods no longer sustain evolving businesses and therefore require an innovative approach. This demonstrates that in order to stay efficient and maintain a high standard of service, a robust solution is not just important for supply chain success — it is critical. In this article, we will explore: the supply chain definition what is efficient supply chain management […]
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            Competitor Price Monitoring on Marketplaces with Digital Shelf Software
            Guides

            Competitor Price Monitoring on Marketplaces with Digital Shelf Software

            According to the Harvard Business Review [1], e-commerce retailers commonly overprice their products, which leaves some profitable demand uncaptured. How do you know if you’re overpricing? You compare your prices with your competition’s! Competitor price monitoring provides you with real-time data on price fluctuations, allowing you to adapt swiftly and avoid price wars. However, obtaining this critical pricing information requires the right tools. Digital shelf software serves as the cornerstone of effective competitor price monitoring, offering the capability to gather and analyze competitor pricing data in real time. To help […]
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            Protecting Your Brand: The Ultimate Guide to Grey Market Seller Monitoring
            Guides

            Protecting Your Brand: The Ultimate Guide to Grey Market Seller Monitoring

            As a brand, you and your team spend endless hours building an identity, positioning your products in the market and promoting their value. But it only takes a short time for unauthorized online sellers to damage your reputation and threaten your profitability. According to a news report by the Financial Times [1], Watches of Switzerland, an authorized dealer of a luxury brand of watches, sells their leading automatic watch in rose gold for £42,600, but the same watch is on offer in the “grey market” of unauthorized sales — from […]
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